Digital Marketing

Digital transformation initiatives start with a compelling idea, but their success is determined by how the vision is received by the organization. Digital transformation touches every area of business and requires teams to collaborate like never before. Because of this, it is crucial to establish a compelling vision to drive…

Now more than ever, it’s important for restaurateurs to get into online marketing — luckily, it’s easier than it looks. According to Monetate, a marketing software provider, more than one billion restaurant visits in the United States are influenced by online marketing. We came to a similar conclusion at fsSTRATEGY, as…

Humza Teherany may have made a change in his career, taking on the role of chief technology and digital officer for Maple Leaf Sports & Entertainment (MLSE) after being CEO of foodservices multinational Compass Group’s digital labs, but he’s still thinking about the best way for his customers to get food…

The money spent on digital advertising in the United States will surpass that on traditional ads for the first time this year, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of digital media as platforms to seek consumers’ attention.…

The news that the Co-op Bank has disbanded ‘digital marketing’ should come as no surprise. For several years senior marketers have been wearily signalling that the need to maintain a digital marketing team separate from the rest of the marketing group was disappearing. And the ultimate manifestation of that realignment, the…

A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps, has been uncovered by Oracle. The scheme, “DrainerBot,” involved serving ads that were invisible to users, but that burned through their data allotments and depleted their batteries. The affected apps — including popular ones like “Perfect365” and “Draw Clash…

Perhaps you’ve read that the future of media is in peril. But that’s probably overstating the case. A few big, national publishers, like the New York Times, are doing fine, via some combination of a successful business model and/or a billionaire owner. But local media outlets — the ones that are…

Strong Q3 Builds on Record-Breaking Half-Year 2018 NEW YORK, NY (February 14, 2019) — U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018’s claim as the highest-spending first three quarters on record, according to the latest IAB Internet Advertising Revenue Report released today by IAB and…

A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 59% believe that personalization to create tailored newsfeeds — precisely what Facebook, Twitter, and other social applications do every day — is unethical. At least, that’s what they say on surveys. (photo image: GETTY)…

Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement levels continue to plummet [i], P&G has cut back $140-million in digital spending citing it as “ineffective” while simultaneously claiming no negative impact to brand performance citing quarterly earnings rose by 15% [ii]; Forbes cites that only…