ETHICS

In today’s digital world, businesses are constantly looking for ways to capture attention and drive consumer behaviour. While some marketing tactics are ethical and designed to benefit both brands and consumers, others manipulate users into making decisions they didn’t intend. These tactics are known as dark patterns, and while they may…

Businesses have to comply with laws and regulations; that’s nonnegotiable, unless they feel like cruising for a bruising. But brands also increasingly want to prove that they care about ethical behavior, both their own and that of their vendors and agencies. Brands have been asking for ways to identify and…