Marketing Strategy

Heading into a new decade, savvy retailers are firming up their strategies for success — especially when it comes to driving customer engagement at store-level. As 2020 approaches, retailers are ready to innovate and adopt new concepts — from innovation to immersive experiences — to improve their customer relevancy going…

The processing power of today’s smartphones is several thousand times greater than that of the computers that landed a man on the moon in 1969. These devices connect the majority of the human population, and they’re only ten years old.1Play VideoVideo Why do digital strategies fail? In our experience these are the five…

Huge strategists, technologists, UX designers, and creatives weigh on what will be relevant in the year ahead. The president isn’t the only one accused of abusing his power. Techcompanies have come under fire for abusing user data. And everyone is responsible for doing irreparable damage to the planet. It’s time to change…

In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous future. Read part one here. Climb out of the cesspit Ben Walmsley, commercial director of publishing, News UK Intangible assets account for 84% of market capitalisation of the S&P500 compared…

Experts from across the media and advertising sectors reveal their blueprints for a prosperous year ahead. Read part two here. Check the facts and act on them Lindsey Clay, CEO, Thinkbox We have just emerged, wincing, from the most disheartening and cynical election campaign since the last one.  The winners were…

Coca-Cola’s decision to axe the global chief marketing officer role sparked a wave of companies adopting a similar structure. But two years later it’s U-turned with the appointment of a new marketing boss. The president of the company’s Asia Pacific business, Manolo Arroyo, has taken on the position of chief…

Marketing is all about strategy — or is it? To find out, the August 2019 CMO Survey asked U.S. marketing leaders: “How much time do you spend managing the present versus preparing for the future of marketing in your company?” Overall, 341 leaders responded by reporting they spend 68.5% of their time…

Marketing Strategy. Let’s face it. In today’s business world, we’re inundated with so many buzzwords, new vernacular, and terms-du-jour that it can be tough to keep up. Some of it, a meaningful new way of looking at things and some it, just plain rhetoric. Truth is, a lot of today’s…

Whether you blame the fragmented media landscape, increasing demand for transparency or expanding agency capabilities, one thing is clear: More brands are establishing in-house agency services.  A 2018 report from the Association of National Advertisers found that 78% of members maintain an in-house agency, compared to 58% in 2013 and 42%…