Marketing Strategy

By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner, Inc. In fact, 27% of marketers believe data is the key obstacle to personalization — revealing their weaknesses in data collection, integration…

Despite a particularly tough year, Mintel forecasts some Christmas cheer for Britain’s retailers. Latest research predicts that December’s retail sales will reach £48.7 billion, growing a respectable 3.8% compared to last December when sales hit £46.9 billion. Sales through non-food retailers this December are expected to reach £23.9 billion(including £4.2 billion…

JORG GREUEL/GETTY IMAGES There are lies, there are big lies, and then there are myths.  And myths are the worst of the three. Unless you have sealed yourself off in a social media echo chamber, lies are easy to spot.  Except, that is, when the lie is a big one. …

Department stores were the 20th century’s marvelous shopping destination. Retailers that were filled with varied and often unique merchandise, offering high levels of convenience and attentive customer service.  That heyday is over. The model, which went from dominating city downtowns to dominating malls, is beset by outside forces and in some…

Employers have a lot to learn about Generation Z as these digital natives enter the workforce and plan out their careers.  If organizations want to hire and retain the best young talent, understanding them and their values give employers an edge to keeping them happy, engaged and growing. For starters, data shows Gen Z (defined…

Here at strategy, we like to keep a pulse on the state of the industry. One way that we do that is through our annual marketer survey. In the past, we’ve asked those in a marketing role to weigh in on everything from job satisfaction to agency relations to new areas of investment. This…

A few weeks ago, I was interviewing candidates for a CEO role. We were discussing the huge concern we shared about the rise of political and religious extremism across the world. He made a remark that really stopped me in my tracks. ‘When I was a boy my mother told…

Parents might not like to admit it, but teens and young adults have a unique perspective on using the internet. Many of them belong to the first generation — so-called iGen — to grow up with a smartphone in their house, or their hand.  They may have little to no memory of…

DALLAS, Sept. 13, 2019 /PRNewswire/ — RKD Group, a leading provider of marketing and fundraising solutions for nonprofits, today announced the acquisition of Direct Point Group (DPG), a Toronto, Canada-based direct-response fundraising agency.  “We are truly excited to welcome the DPG team to RKD Group.  DPG has a stellar reputation for providing breakthrough direct…

From impossible meat to CBD in everything, there are some new and intriguing trends taking the restaurant industry by storm in 2019. Sustainability and conscious eating continue to loom large in the minds of consumers; but as far as the customer experience goes, geofencing is dominating the dining world.   Restaurant…