Marketing Strategy

Only those who dare to fail greatly can ever achieve greatly.” — Robert F. Kennedy There are two kinds of innovative company cultures. Those where people make mistakes and those where people lie. Kenneth Lay and Jim Owens shared similar backgrounds. The former chairman of Enron and former CEO of Caterpillar…

Some political books capture the zeitgeist with such precision that they seem to blur the lines between the page and the real world and become part of the urgent, rapidly unfolding changes they are describing. On 30 November 1999, mere days before the publication of Naomi Klein’s debut, No Logo, the…

In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. What Bezos replaced it with provides even more valuable insight for entrepreneurs and leaders. In his letter, and in a recent discussion at the Forum on Leadership at the Bush Center, Bezos revealed that “narrative…

Greg Ramier might not be a household name. But odds are, you’ve probably shopped in one of the stores he oversees. Ramier is president of the market division at Loblaw Cos., the country’s biggest grocery retailer, which is celebrating its 100th anniversary this year. Among the brands he’s responsible for…

I want to share with you an interview question that someone asked me a long time ago, one that’s stuck with me ever since. It’s an excellent way to test how someone thinks about marketing. It goes something like this… “I have a website that I just launched, so it…

I’ve been selling for over 30 years, and it’s been a blast. I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating.…

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving…

The entire ethos of the Spanish hotel chain Ilunion is built on innovation, and its most powerful tool for solving problems is now data. In January 2017, Ilunion started giving detailed information about the company’s bookings and revenue to managers and staff so that they could make smarter decisions. The…

A technology company, anxious to grow its userbase and hungry for content, settles on a bargain: It’ll let people publish anything they want, directly on the platform. It used to be that only a select few had that privilege — but now just about anyone with a pulse and wifi could sign…

The leaning of democrats to democratic socialism is in part due to the plight of Millennials and young people generally. Capitalism was once designed to work for all people and to benefit every social class. In 2019, that’s no longer the case for many Millennials and Gen Z demographics and…