MarTech

CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients only] and Altimeter’s “The State of Digital Transformation” [free, registration…

The brands that bring us the brands According to a Business Insider report dated August 1, 2016, the five most valuable public companies in the world were: 1. Apple ($appl): $570.7 billion; 2. Alphabet ($goog): $560B; 3. Microsoft ($msft): $434B; 4. Amazon ($amzn): $365B; and 5. Facebook ($fb): $354B. No surprise to anyone who’s been even…

These days, CMOs are expected to be not only marketing gurus, but also technology enthusiasts. In an August 2018 survey from Forrester Consulting and Accenture Interactive, 26% of marketers worldwide said that, when it comes to innovation over the next 12 months, one of the key elements of the CMO…

Walgreens’ coolers will feature digital doors that display images of the contents within, like drinks or frozen foods, and also offer targeted advertising opportunities. Just as brands have long been able to target consumers online with cookies, retailers are now experimenting with their own form of tracking technology—mostly smart shelves…

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting…

Further new evidence drawn from sample bid requests in Google and IAB’s own documentation reveals the personal data in bid requests. Dublin and London, Wednesday, 19 February 2019   Privacy watchdogs in the UK and in Ireland today received evidence of the data crisis at the heart of the online…

At the end of the year, we spend time to reflect, learn and look ahead to the new year. Taking a look back at the past year in the martech industry, one thing comes to mind: growth. With more than 6,000 solutions available for businesses, the martech industry is continuously…

In my last article, I wrote about how expectations of the customer experience will fundamentally change in the coming years. Millennials and Generation Z expect brands to have sophisticated self-service offerings. As the CTO of a company that streamlines customer care operations, I’ve seen firsthand how fast access to products and services,…

It boils down to delivering the right message, at the right time, on the right channel. Photo Illustration: Yuliya Kim; Sources: Getty Images Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the…

Artificial intelligence (AI) has had a dramatic impact on numerous industries in its short life. Some of the most prominent include retail, finance, media, and healthcare. Organizations in developed countries across the world are enjoying the freedom of not having to hire workers to complete manual, tedious tasks. That is…