Media Buying
Top Ten Mistakes In Advertising & How To Avoid Them #1 – Ad Testing & Tracking
It strikes me that there are endless opportunities out there for you to showcase your product or service using just about any form of media, and that’s fantastic. There is no shortage of media players in this media buffet. What I found the most powerful is utilizing all of those…
Read More »Industry Leaders Reflect on 2018, Offer Predictions for 2019
At the end of each year, we invite some of our colleagues from around the media industry to reflect on the past year and offer insight into the year ahead. This year, we talked to: Linda Thomas Brooks, President and CEO, The Association of Magazine Media David Chavern, President and CEO,…
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