Media Buying
P&G’s Amazing Growth from cutting Digital and Investing in Radio!
Inside Radio reported recently- Procter & Gamble reported its strongest quarterly sales growth in five years, following a stretch in which the consumer-products giant consistently suffered lackluster growth. Beauty products fueled the gains, up 7%, while the company reported growth across a number of categories, including grooming, healthcare and fabric.…
Read More »Industry Leaders Reflect on 2018, Offer Predictions for 2019
At the end of each year, we invite some of our colleagues from around the media industry to reflect on the past year and offer insight into the year ahead. This year, we talked to: Linda Thomas Brooks, President and CEO, The Association of Magazine Media David Chavern, President and CEO,…
Read More »