Pay Per Click

Website traffic naturally ebbs and flows. If you’re a webmaster or website owner, chances are you’ve noticed a general range within which your web traffic varies on any given day. However, if you’ve spotted a lasting decline in your website’s traffic across consecutive days or weeks, then you might have…

While customer acquisition is crucial for any brand to stay competitive, it’s the quality of those customers that matters most. To get ahead, brands have to pivot from getting “addicted to the volume of leads” to focusing on maximizing customer lifetime value (CLV). Maximizing CLV allows brands to acquire and engage with…