Search Marketing

B2B lead generation is the life-blood of any b2b company. But a lot has changed over the last couple of years. Actually, a lot has changed over the last couple of months! If your company isn’t keeping up with these B2B Lead Generation changes, then there’s a high chance that…

Years ago, one might reasonably separate the elements of Google’s results into distinct entities: Google News, Books, Videos, Images, Local… But today it’s near-impossible. The list of elements Google might show for a given query are so vast and varied that at the macro-level there’s really only three kinds of…

Yesterday, we explored how Google puts their own products before any others, often regardless of quality. When they do, *even* when those results are superb, it discourages competition. Why bother building something better if Google’s going to send 70, 80, 90%+ of the search traffic to their own property? Today, we’ll…

For the last few years, I’ve had a tongue-in-cheek phrase on my official bio that reads: “If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.” It’s mostly there because I dislike standard, overly formal, professional bios. But… not infrequently… someone (often…

Summary: I don’t think anybody in the SEO world is ready to claim they know what’s going on with Google and its SERPs, but we’re confident in saying the more closely we pay attention these things, the quicker and more prepared we’ll all be to act quickly and gain any available…

Black hats and white hats were used all the way back in the 1920s in Western films. They were an easy way for the audience to tell the difference between the hero and the villain. The hero wore a white hat. The villain wore a black hat. The terminology has been adopted…

Search marketing has matured in many ways throughout 2019. At each twist and turn along the journey, we’ve done our best to not only cover each change thoroughly, but to also offer insight and research-based strategy to help savvy digital marketers along the way. We’re fortunate to have a stellar…

It’s that time of year, B2B marketers. We’re tying up loose ends. We’re reflecting on a year’s worth of wins, opportunities, and change. And we’re working hard to finalize next year’s marketing plans and budgets so we can hit the ground running after the clock strikes midnight on New Year’s…

Good marketers are hungry for knowledge and always looking to hone their craft so they can win for their clients/brands/themselves. We all start at the basics and no one should ever be made to feel bad for not knowing a tactic. It brings me so much joy to learn something…

If your business lives and dies by Google search engine results — if you at least in part make money based on Google search results — this news is for you. Google just announced it is in the process of implementing a major change to its core search algorithm that could change results rankings for up to…