Social Media Marketing

The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percentof millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media. It’s not hard to see…

If the striving for social status is to be used as a major explanatory variable for social behavior then it becomes particularly important to reach clearer understanding of the nature of social status itself. We need a theory of social status explaining how the various members’ relative rank and status…

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-world data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists. This gave us…

Facebook Financial statistics In 2018 Facebook generated 55.83 billion USD in revenue globally, which is up by 37% year-over-year.(3) In 2018 Facebook generated 55.01 billion USD in ad revenue, which is up by 38% year-over-year.(3) In 2018 Facebook had a net income of 22.11 billion USD globally.(3) In 2018 Facebook…

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and…

Facebook might be the most popular social networking platform, which focused more on contacting people you know. Twitter, has more focus on enabling individuals to contact each other even if they know each other or not. This is one feature that makes it an excellent tool for social interaction, but,…

There has never been such an agglomeration of humanity as Facebook. Some 2.3bn people, 30% of the world’s population, engage with the network each month. Economists reckon it may yield trillions of dollars’ worth of value for its users. But Facebook is also blamed for all sorts of social horrors:…

Change is the only constant when it comes to social media advertising. The strategies and tactics that worked well this year will soon become obsolete, and unfortunately, those who remain stagnant, and use the same approach for every campaign, will find themselves increasingly frustrated. 2019 was an interesting year, in…

Peddling fake followers to vainglorious influencers who want to appear more popular than they actually are is unlawful, the Federal Trade Commission declared on Monday. The FTC fined a Florida businessman $2.5m as it announced its first lawsuit involving “the sale of fake indicators of social media influence”. In a separate settlement…

Everybody who’s anybody uses social media. Whether for purposes of keeping up with friends and family or for posting pictures of food and kittens every day, people love social media! What better way to conduct business than to convince your customers to seek you out based on your social media…