Social Media Marketing

In my first column, I raised the impact of social media on news and public discourse, by exploring the decline of the traditional forms of media and the rise of social media as a source for news alongside the inherent problems with a social media echo chamber effect. People follow…

The Federal Competition Authority has issued its decision on the lawfulness of Facebook’s data processing. As its q&a document explains, you cannot extricate the interests of consumers, including their rights to privacy and data protection, from the responsibilities of dominant companies under competition law. We have consistently supported competition authorities taking action…

Online shopping is quick and easy – but 80% of customers say that physical stores are still essential. They’re looking for interaction, assistance and entertainment from your brand. So let’s take a look at how in-store experiential retail could transform your sales. As online shopping started to take over the…

Can you spot a fake review? Consumers provide online ratings and reviews to share their opinions and stories about brands. This can provide us with valuable information regarding our purchase decisions. Unfortunately not all reviews are credible. In this episode we learn from Homestars CEO Nancy Peterson about how to write…

Just a couple months ago, IBM CEO Ginni Rometty inveighed against big tech companies abusing people’s data at a privacy conference in Brussels. She cited a “trust crisis,” ascribing its origins to “the irresponsible handling of personal data by a few dominant consumer-facing platforms.” Rometty did not have to identify the subjects of her…

Last spring, soon after Facebook acknowledged that the data of tens of millions of its users had improperly been obtained by the political consulting firm Cambridge Analytica, a top enforcement official at the Federal Trade Commission drafted a memo about the prospect of disciplining the social network. Lawmakers, consumer advocates…

Looking ahead to key digital trends that will affect the industry in 2019, eMarketer’s team of analysts render a bad news/good news pair of predictions for Facebook. While the social network will face serious problems with user engagement, Facebook, in tandem with Google, will dominate digital ad revenues—so much that…