SafeGuard Privacy Is Helping Advertisers Prove Their Ethics
Businesses have to comply with laws and regulations; that’s nonnegotiable, unless they feel like cruising for a bruising.
But brands also increasingly want to prove that they care about ethical behavior, both their own and that of their vendors and agencies.
Brands have been asking for ways to identify and mitigate ethical risks beyond a “golden benchmark on a distant green hill,” said Andrew Susman, COO and co-founder of the Institute for Advertising Ethics (IAE), a nonprofit that establishes ethical practices and certifications for the ad industry.
In other words, advertisers want a repeatable workflow for ethics.
On Wednesday, the IAE announced an integration with SafeGuard Privacy, a SaaS-based legal tech platform co-founded by ad tech entrepreneur Richy Glassberg that helps companies manage their own privacy compliance efforts and assess those of their third-party vendors.
The integration will allow the IAE’s membership to automatically check whether they and their partners are adhering to a standard set of ethical standards covering privacy, data ethics and misinformation.
Ethics vs. the law
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