Most Recent
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Digital Marketing
10 Key Marketing Trends for 2016 and Ideas for Delivering Exceptional Customer Experiences
Today’s buyers want the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.”
2 years ago 0 -
Content Marketing
Five Trends Shaping the Future of Global Marketing
The market for translation services has grown significantly over the past 6 years...
2 years ago 0 -
Marketing Strategy
Is Longer Stronger in Video Advertising?
Google works with Mondelez International to find out if when advertising, does longer video makes a difference.
2 years ago 0 -
Email Marketing
Sender Score Critical To Email Deliverability - Reputation Matters.
A reputable sender score is essential to email deliverability, and in fact, as much as 90% of delivered emails derive from a sender with a qualified and verified reputation, according to Return Path’s study of over 4 trillion emails.
2 years ago 0 -
Email Marketing
Study: Companies Will Spend More Time and Money on Email Marketing in 2016
A new study reveals email marketing will remain a top priority for companies in 2016 with nearly three out of four companies (71.8 percent) planning to spend more time on email production and more than four out of five (86.7 percent) reporting they w
2 years ago 0 -
Marketing Strategy
Pipelines, Platforms, and the New Rules of Strategy
For the strategist in every marketer, this is a well thought through assessment for what's happening in today's market.
2 years ago 0 -
Marketing Strategy
Shopper’s Identify Canada’s Most Trusted Retailers
Leading market research firm BrandSpark International today announced the 2016 BrandSpark Most Trusted Awards winners for Retailers across Canada. The results were based on the annual BrandSpark Canadian Shopper Study.
2 years ago 0 -
SMS Mobile
Fast Food Surveys - Who Completes Them And Why
Surveys are an effective method for business owners and marketers to receive feedback from customers. Knowing which products and services most excite your clientele helps you serve them more effectively, leading to repeat business and a healthier bot
2 years ago 0 -
DRTV
10 Tips For Flawlessly Fantastic DRTV Production
So, you’re exploring the world of direct response and you’ve been assigned the task of managing a new DRTV campaign for your company. Not sure where to start?
2 years ago 0 -
Omnichannel
12 Ways to Bring Omnichannel Within Reach
Nirvana for most retail marketers is delivering a true omnichannel customer experience. But doing so is usually a difficult and expensive endeavor that involves linking disparate systems and data, and often crosses over into other customer-facing dis
2 years ago 0 -
Data Analytics
The Importance of Data Quality - Part One
Avoiding garbage in; garbage out. Sean Howard, VO Demographic Data at ENVIRONICS Analytics discusses the importance of keeping your data clean.
2 years ago 0 -
SEO/PPC
3 Keyword Types That Can Get Your Content Found Faster
SEO is simple. Finding your keywords? Now that's difficult...
2 years ago 0