AI Ethics Corner

Somewhere deep in the Hundred Acre Wood, a meeting is about to begin. Owl arrives first, flapping down with a stack of policy papers that no one remembers asking for. Rabbit follows quickly, outlining procedures on the back of a leaf. Piglet follows, shivering with worry that the new system…

Tigger doesn’t just walk into a meeting. He arrives. Usually, he arrives mid-thought and mid-enthusiasm. Often, he gives the illusion that whatever we’re discussing is about to become far more exciting than anyone else realizes. In the Hundred Acre Wood, everyone is familiar with his energy. When Tigger gets an…

Piglet worries. He worries about things that might happen, as well as things that might not. He even worries about what could go wrong if someone forgets to worry. In the Hundred Acre Wood, his friends find it heartwarming. In the corporate world, it’s a job description. Every team has…

Pooh doesn’t know what machine learning means. He’s never thought about algorithms, data governance, or whether neural networks should be explainable. But he knows a lot about honey, friendship, and the small ways kindness makes the world less confusing. Whenever someone in the forest is feeling sad, Pooh brings them…

In today’s digital world, businesses are constantly looking for ways to capture attention and drive consumer behaviour. While some marketing tactics are ethical and designed to benefit both brands and consumers, others manipulate users into making decisions they didn’t intend. These tactics are known as dark patterns, and while they may…