Articles

Events have always been a double-edged sword for marketers: They yield the greatest number of leads, but they’re also incredibly expensive and time-consuming. Now, they face an uncertain future. We have to consider what tradeshows and conferences might look like in the months and maybe years ahead—and whether they’re still worth…

TORONTO, June 18, 2020 /PRNewswire/ – Aimia Inc. (TSX: AIM) (“Aimia” or the “Company”) announced that the Quebec Superior Court (Civil Division) in the District of Montreal (the “Court”) today issued a decision in favour of Aimia dismissing the application for injunctive relief filed by Air Canada and Aeroplan Inc. which was disclosed by…

If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing career, this report is for you. Marketing is an immense, growing, and well-paid field, and is one of the few where credentials and alma mater mean…

It’s 2020. Why the heck am I doing a digital ad fraud explainer? Well, in years past, the biggest brand advertisers would give their digital budgets to media agencies to spend for them. And they got glowing reports back showing how much quantity was purchased, the awesome prices they got,…

As marketers, we are navigating a new world. What marketing trends we should be watching closely? The last six months has seen economic and social upheaval. We have witnessed economies around the world close and cities under quarantine. In some cases, businesses even ground to a halt.   As a result,…

GETTY Images “I’m convinced,” Stephen King says, “that fear is at the root of most bad writing.” That’s especially true with emails. Because the words are in writing and therefore permanent (or as Count Rugen would say, for posterity), without thinking–or out of habit–many people add qualifiers to their emails. Which makes them sound hesitant.…

In my last post we talked about what Trust is, why it’s more important than CSAT or NPS, and how it can easily be measured and tracked in real-time in all customer communications (surveys, emails, chat, transcribed phone calls etc.) Today I’d like to share 5 ways to build Customer Trust during…

You may have heard about BIMI logos and how they can boost engagement in email marketing campaigns. This post (the first in a series) explains the basics of BIMI. Email isn’t just a 1-to-1 communication tool. It’s not even just a group communication tool any more. It’s the heart of business,…

Years ago, one might reasonably separate the elements of Google’s results into distinct entities: Google News, Books, Videos, Images, Local… But today it’s near-impossible. The list of elements Google might show for a given query are so vast and varied that at the macro-level there’s really only three kinds of…

Yesterday, we explored how Google puts their own products before any others, often regardless of quality. When they do, *even* when those results are superb, it discourages competition. Why bother building something better if Google’s going to send 70, 80, 90%+ of the search traffic to their own property? Today, we’ll…