Articles

Coca-Cola’s decision to axe the global chief marketing officer role sparked a wave of companies adopting a similar structure. But two years later it’s U-turned with the appointment of a new marketing boss. The president of the company’s Asia Pacific business, Manolo Arroyo, has taken on the position of chief…

The issue of data privacy has risen dramatically over the past few years, from a fringe concept to a major regulatory concern, particularly with the creation of GDPR. But what predictions do experts have for data privacy in 2020? We heard from experts across the technology space about their predictions…

The biggest recurrent motif among the major data breaches of 2019 wasn’t the black-hooded hacker in a dark room, digging into a screen full of green text. It was a faceless set of executives and security professionals under the fluorescent lights of an office somewhere, frantically dialing their attorneys and…

It’s that time of year, B2B marketers. We’re tying up loose ends. We’re reflecting on a year’s worth of wins, opportunities, and change. And we’re working hard to finalize next year’s marketing plans and budgets so we can hit the ground running after the clock strikes midnight on New Year’s…

Marketing is all about strategy — or is it? To find out, the August 2019 CMO Survey asked U.S. marketing leaders: “How much time do you spend managing the present versus preparing for the future of marketing in your company?” Overall, 341 leaders responded by reporting they spend 68.5% of their time…

Losses due to digital ad fraud made headlines in 2019. Such staggering reports have led some marketers to evaluate their media buying processes and become more selective about where they place their investment. So, what exactly are they looking for? We recently spoke with Jeanne Finegan, chief media officer at HF Media,…

Marketing Strategy. Let’s face it. In today’s business world, we’re inundated with so many buzzwords, new vernacular, and terms-du-jour that it can be tough to keep up. Some of it, a meaningful new way of looking at things and some it, just plain rhetoric. Truth is, a lot of today’s…

U.S. companies have watched over the past year or so as companies within the European Union’s domain have fallen victim to heavy fines from violating the terms of GDPR. With data breaches and privacy violations now being commonplace throughout the world, it might seem concerning to some that U.S. companies do not…

Internet service provider (ISP) and hosting company 1&1 has been fined nearly €10 million ($11m) by Germany’s GDPR watchdog for data protection failures in its call centers. The United Internet subsidiary, which operates across Europe and the Americas, will be appealing the €9.55 million ($10.6m) penalty from the German Federal Data…

Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the online publishing and advertising industries say that effort has been stunningly effective—posing a problem for advertisers looking to reach affluent consumers. Since Apple introduced what it calls its Intelligent Tracking…