Articles

For the last few years, I’ve had a tongue-in-cheek phrase on my official bio that reads: “If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.” It’s mostly there because I dislike standard, overly formal, professional bios. But… not infrequently… someone (often…

You spot a tantalizing headline and begin to read a few lines of what promises to be a juicy online article. To finish reading the story, you have to click on a link. This is an example of clickbait, web content that’s been specifically designed to generate advertising revenue. The headlines…

It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans…

Apple has struck fear into the heart of the online ad industry after introducing new warnings to users that they are being tracked on apps and sites. Some 16 advertising groups, some backed by online ad giants Facebook and Google, complained that Apple was forcing apps to ask users for…

Most marketers are still doing knee-jerk digital marketing. They are reacting to situations without forethought, planning, or data. How do I know? The last several months gave us several juicy examples to cite. When the coronavirus pandemic hit, marketers frantically added keywords like “coronavirus” and “covid-19” to their so-called “brand…

Facebook put on an upbeat presentation to advertisers on Tuesday, the same day the clothing chain Eddie Bauer, the film distributor Magnolia Pictures and the Ben & Jerry’s ice cream brand announced that they would stop advertising on the platform through July. Those companies joined Patagonia, the North Face, REI…

My tiny, rented hovel in the filthy heart of Brighton is on a street that can only be, at best, described as “authentic”, with its industrial bins and the kind of graffiti that will never be featured in a Lürzer’s Archive compendium of street art.Frankly, if you are not, like…

Now, when most of the businesses were forced to move online in order to survive, the competition among E-commerce businesses has increased. Nowadays creating an online store is easier than ever. There are many E-commerce platforms, which allow you to create your website in less than half an hour. But…

Canadian companies are joining a growing list of top international brands vowing not to advertise on Facebook Inc. in July because of the company’s refusal to deal with the spread of hateful content on its platform. Vancouver athletic wear companies Lululemon Athletica Inc., Mountain Equipment Co-op and Arc’teryx and New…

There’s a ton of content marketing tools and services out there, vying for your attention (and your wallet). But which are the best? Which content marketing tools offer the most bang for your buck and can help you get the job done efficiently and effectively? In this handy guide, we’ll help you answer…