Articles

One of the ironies of growing up in an era of digital marketing is that it’s easy to take previous innovations for granted. We get so immersed in new things emerging in the here and now, whether that’s Tik Tok, smart speakers or Artificial Intelligence (AI), that we tend to…

Last fall, the Association of National Advertisers in the U.S. released headline-grabbing survey results revealing that 78% of its members had taken some agency work in-house, with cost the most frequently cited reason for doing so. Asked about the primary benefits to having an in-house agency, 38% said cost efficiencies, 19%…

OTTAWA, April 25, 2019 – Facebook committed serious contraventions of Canadian privacy laws and failed to take responsibility for protecting the personal information of Canadians, an investigation has found. Despite its public acknowledgement of a “major breach of trust” in the Cambridge Analytica scandal, Facebook disputes the investigation findings of the…

Media Advisory Commission staff has published this advisory, directed to businesses and individuals in Canada sending commercial electronic messages (CEMs) as part of their commercial activities. Commission staff notes that under section 13 of Canada’s anti-spam legislation (CASL), the onus is on the person who alleges they have consent to…

On a warm evening after a strategy off-site, a team of executives arrives at a well-known local restaurant. The group is looking forward to having dinner together, but the CEO is not happy about the table and demands a change. “This isn’t the one that my assistant usually reserves for…

AN FRANCISCO — Facebook said on Wednesday that it expected to be fined up to $5 billion by the Federal Trade Commission for privacy violations. The penalty would be a record by the agency against a technology company and a sign that the United States was willing to punish big tech companies.…

When the Canadian Privacy Commissioner’s office released the results of its investigation into the Equifax breach, it only served to highlight how little the United States government has done to address the 2017 incident, which affected the data of 146 million people. So far, the United States’ attempts to rectify the…

Do you do business in California? Do you use personal data of the Citizens of California? Are you aware of the new California Consumer Protection Act (CCPA) due to come into force Jan 1, 2020? To give you a taste, the CCPA requires that a business must disclose: At or…

Agency founder shares his insights on using AAM data. Erin Boudreau, Marketing Manager AAM’s publisher clients often ask how media buyers are using their data. We recently sat down with Matt Spahn, CEO of planitretail—a media agency he founded in 2007—to discuss what role AAM-verified data plays in planning ad campaigns.…

Ottawa, 23 April 2019 File number: 9090-2015-00414 Summary of investigation Violations pursuant to An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the…