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This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider.At optilyz, he works with some of the biggest and most successful companies in Europe.​  THERE IS NO “BACK TO NORMAL”  At this point, we all know that…

For the last 20 years, marketers have been pouring more and more money into digital advertising. In fact, the most recent IAB report showed that $125 billion was spent in digital in the U.S. in 2019 and about $350 billion worldwide. That’s a lot of money. But is it money…

In a downturn, marketing budgets are often the first casualty when success is measured in sales. With consumer lines drawn between essential and discretionary purchases, companies face tough spending decisions. Protecting jobs, safely getting products onto shelves and deliveries into the hands of consumers has been everyone’s priority. It’s tempting…

While one social network took a stand against potentially misleading information and statements glorifying violence posted by President Donald Trump, another held firm to its policy of inaction, despite pressure from both inside and outside of the company. The first social network is Twitter, which labeled two tweets by Trump Tuesday regarding mail-in ballots with links to…

Marketers know that strategy ideation and implementation are only half the battle when it comes to building a successful marketing program. Unless your brand or product has no competition (which may be a problem in and of itself) the other half of marketing is keeping your finger on the pulse…

‘What is the difference between a strategy and tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise since the difference between these two activities often isn’t distinct. Yet, it’s an important question to…

Collecting and selling data about people is estimated to be a $200 billion business, and all signs point to continued growth of the data-brokerage business. Here’s how the business works when the data is being sold to consumer marketers. Data brokers collect information about customers wherever they can: through loyalty…

The role of AI in the contact center has been a topic that has been brewing in the industry over the past year. The trend I have been seeing is senior executives, senior management, or even the people in charge of budgeting saying, “Let’s just hand this over to AI”…

Canada is in the middle of an e-commerce moment. No business could have predicted this sudden shift to digital right now — but COVID-19 has forced Canadian retailers big and small to adopt or adapt e-commerce strategies quickly in order to stay open-for-business. This unprecedented shift online is leveling the…

Promotional contests are a great way to attract consumers’ attention to your brand and your products. For U.S. marketers and companies, allowing Canadian residents to participate in promotional contests is a savvy way to increase brand exposure. However, despite our countries’ many commonalities, Canadian contest law has unique differences to…