Content Marketing

The vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before. Relying on manual efforts for content curation is a one way street…

I came across an amazing story the other day that made me smile.And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers and marketers who don’t…

Eight out of ten of us don’t even get past the first sentence. And then, even if we do, half of us won’t read to the end of the content. In 2000, the average attention span was 12 seconds. Now, over a decade later, Microsoft has concluded that the average attention…

For marketers looking to survive in a world where they are competing with customer reviews, it’s critical that they understand how to generate reviews in the first place, writes Helen McRae. The power of influence is shifting; from copywriters penning ads, to keyboard ninjas writing reviews. In such a world,…