Data Marketing

“You wouldn’t know a diamond if you held it in your hand… The things you think are precious I can’t understand” Reelin’ in the Years Walter Becker & Donald Fagan Well, who’d have thought it? Just when you think the clueless marketers of today can’t surprise us with their stupidity…

Initially, electricity was shrouded in fear. It was a mysterious force, whose fast commercialisation (due to the rivalry between Edison and Westinghouse in the US) meant that it wasn’t implemented with safety in mind, or even looking at which technology was better. It was a mad dash to own and…

Canada’s biggest grocer is testing a new plan to profit off the consumer data it collects while reimbursing customers in the process. The pilot project, to launch Wednesday, will see Loblaw Companies Ltd. ask members of its PC Optimum loyalty program agree to become the audience for online ads that…

There’s a new compiler at the helm of our monthly list of data breaches, following the departure of IT Governance stalwart Lewis Morgan, who leaves me with some mighty big shoes to fill. Fortunately – or, rather, unfortunately ­– the new regime has a familiar ring to it, with another mammoth list…

The amount of data we produce every day is truly mind-boggling. There are2.5 quintillion bytes of data created each day at our current pace, but that pace is only accelerating with the growth of the Internet of Things (IoT). Over the last two years alone 90 percent of the data in…

The question of how to ensure that technological innovation in machine learning and artificial intelligence leads to ethically desirable—or, more minimally, ethically defensible—impacts on society has generated much public debate in recent years. Most of these discussions have been accompanied by a strong sense of urgency: as more and more…

One evening while relaxing by the fireplace, I browsed the Williams Sonoma website on my iPhone looking for lemongrass hand soap and moisturizer. I found them and clicked to add the items into the cart. But before I could make the purchase, something else caught my attention and I closed…

Online tools which track user behaviour for advertisers have been found on a swathe of EU public health websites, including NHS and Gov.uk pages. These trackers could compromise sensitive data about people, according to researchers at data protection compliance service Cookiebot. The researchers also discovered trackers on 89% of EU government…

A recent survey of  directors, CEOs, and senior executives found that digital transformation (DT) risk is their #1 concern in 2019. Yet 70% of all DT initiatives do not reach their goals. Of the $1.3 trillion that was spent on DT last year, it was estimated that $900 billion went to waste. Why…

Following Marriott’s data breach, FTC regulations required the hotel chain to reach out to its entire email list of customers, informing them of a potential leak of their personal information. Outside the obvious negative impact (loss of customers and brand trust), a breach also results in significant marketing expenses (the company must rebuild…