Digital Marketing

The year 2019 has been a whirlwind in terms of growth in the digital space. The number of Internet users has gone up to a number that was previously unprecedented – from 483 million users in the year 2018, India has now crossed half a billion Internet users at a…

As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. The landscape of marketing is constantly changing, and if you don’t keep up, you’ll miss out on ways to bring your business to new heights. Forward-thinking strategies will drive traffic to your website, grow your…

Ad Age creates and shares an exclusive quarterly trend report with Ad Age Insider subscribers. As we reach the end of the year, Studio 30 contributing writer Michael Applebaum looked back at his 2019 forecast from last January. Already an Insider? Instantly download the trend report here. Or learn more about Ad…

I don’t know about you, but I’m a little freaked out we are coming to the end of another decade. And though it seems to have passed in a blur, there have been tremendous changes in the function and role of marketing and its enabling technology. Scott Brinker launched his…

Losses due to digital ad fraud made headlines in 2019. Such staggering reports have led some marketers to evaluate their media buying processes and become more selective about where they place their investment. So, what exactly are they looking for? We recently spoke with Jeanne Finegan, chief media officer at HF Media,…

On 29 January 2017, the American online advertising world congregated at the upmarket Diplomat Beach Resort in Hollywood Beach, Florida. The Interactive Advertising Bureau  (IAB) had invited 1,000 industry leaders to discuss the future of the advertisement industry over cocktails and canapés. All the big players were there.  According to the advertisers themselves,…

Branex is back with yet another special guest. The guest, we’re delighted to have today, has been in the industry for nearly two decades and has practically experienced the paradigm shift of digital marketing. She has been dubbed as one of the top voices for Marketing & Social Media on…

Amazon advertising revenues hit a new high in the third quarter, reaching $3.6 billion. Overall, the company reported lower-than-expected profits of $2.1 billion on $70 billion in revenue for the third quarter of the year on Thursday.  Amazon doesn’t break out advertising revenue, but advertising makes up the majority of an “Other”…

Illustrations: Jenna Arts for The Correspondent  Sometime in June 2003,  Mel Karmazin, the president of Viacom, one of the largest media conglomerates in the world, walked into the Google offices in Mountain View, California. Google was a hip, young tech company that made money – actual money! – off the internet.…

SAN FRANCISCO–(BUSINESS WIRE)–Social media sites have become lucrative targets for criminals looking for quick monetization. More than half of logins (53%) on social media sites are fraudulent and 25% of all new account applications on social media are fraud,according to the Q3 Fraud and Abuse Report today released by Arkose Labs,…