Digital Marketing

Subscription fatigue be damned. More than a third of Americans believe they will increase the number of subscription services they use in the next two years, but interest isn’t the same across all categories. On average, US consumers subscribe to three subscription services, up from 2.4 services five years prior,…

One of the ironies of growing up in an era of digital marketing is that it’s easy to take previous innovations for granted. We get so immersed in new things emerging in the here and now, whether that’s Tik Tok, smart speakers or Artificial Intelligence (AI), that we tend to…

Agency founder shares his insights on using AAM data. Erin Boudreau, Marketing Manager AAM’s publisher clients often ask how media buyers are using their data. We recently sat down with Matt Spahn, CEO of planitretail—a media agency he founded in 2007—to discuss what role AAM-verified data plays in planning ad campaigns.…

Online advertising is fundamentally changing. With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party technology that targets consumers. Recently, those winds have produced the California Consumer Privacy Act, GDPR, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced…

Despite early warning signs of a global economic slowdown, the possibility of a recession is not keeping most advertisers up at night. Ad spending will continue to rise across the globe, with digital driving most of the growth. That said, total media and digital ad spending growth rates will be…

Even though we are well into the age of analytics, marketers still tend to base their multi-channel campaigns on convenient data points, accepted wisdom, and raw instinct. The belief in the power of synergy is a good example of this in action. For many marketers, a campaign that involves placements on…

March 28, 2019 – Gatineau – Ottawa – Canadian Radio-television and Telecommunications Commission (CRTC) Yesterday, the CRTC and the Royal Canadian Mounted Police (RCMP) National Division each executed a warrant at a residence located in the Greater Toronto Area. The operation is part of an international coordinated effort with the…

Chantal Tomlinson, VP of Digital and Technology, was faced with a few key objectives when considering digital training for the World Vision Canada team: “Digital Transformation is a key, strategic topic; we’re constantly looking at activities, processes, competencies and models to enable greater corporate outcomes. However, we also knew we…

New Zealand advertisers have lost millions of dollars to ads that have never been seen – or not by human eyes – a marketing expert estimates. Kris Hadley, founder of Kiwi media agency Together, told the Weekend Herald that ad fraud could be sapping the local market of between $600,000 and $1.6…

Today’s digital marketers face an array of challenges. Technology is constantly evolving, competitor landscapes are getting wider, and audience expectations are at an all time high. The good news is that with those challenges, come opportunity. MarTech tool stacks are more advanced than ever so marketers can connect with audiences and create…