Direct Mail

Direct mail is deceiving. Marketers often write it off as too expensive to create, produce and deliver, compared to digital advertising. But then there’s cost vs. value, the latter being a balance of cost and benefit. What marketing benefits do you value to help you reach your business goals? For…

There is still a high level of uncertainty about the status of mail delivery in Canada. And while there has been lots of talk about the impact a mail stoppage would have on everyone from banks to brides, a potential strike or lockout would have a major implication that we…

Direct mail is a tightly controlled message, delivered right into the hands of a target market. It isn’t competing with website links or pop-up ads. Ninety percent of every email or SMS you receive pretty much looks the same; not so with direct mail. Today’s crop of digital printers allows…

We all want our direct mailing/marketing programs to be successful and DM (Direct Marketing) Boosters can certainly help. DM Boosters have been around in various forms for years. They come in many varieties, and used individually, or in combination, they can make a big difference in your direct marketing results.…

As I mentioned in Part I of this series, we all want our direct mail/marketing programs to be successful and DM (Direct Marketing) Boosters can certainly help. If you have not read Part I, please review it, when you have a minute: DM Boosters – Part I In Part I, we…

The rise of email marketing during the 21st century has somewhat eclipsed the importance of direct mail. However, direct mail remains a key marketing strategy, offering some significant advantages over its newer challenger. Email is transitory. People scroll through crowded inboxes very quickly, deciding to open or delete within seconds. It’s…

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney Looking for a new application to re-charge revenue? There’s never been a better time to dive into triggered direct mail. Here’s how it works. Based on what action a consumer takes, a particular trigger determines the type of message that…

The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it. All marketers worth their salt have probably used direct mail at some point during their career. It’s a marketing mainstay, not purely by virtue of its having been around forever, but…

One of the biggest current debates among businesses and non-profits regarding marketing and fundraising is whether or not direct mail still works. We’ll get to the statistics in a minute, but first, let’s look at the pros and cons of using direct mail as a means of fundraising: Pros of Direct…

It seems every time you turn around there are new developments in the marketing industry. Not surprising, given that marketing lies at the perfect intersection of communication, technology and societal trends. As marketers, our toolkit changes daily, and it’s often hard to know which developments will be valuable and long…