Email Marketing

Control and simplicity are the two things consumers want most from brands — especially in their email marketing, according to The Great Divide—Connecting Brands to the Real Needs of Today’s Consumer, a study by Alliance Data. They also want personalization, although not in the way marketers might think. Of the…

When you have an industry powerhouse on staff, what do you do? You tap that brain and pour out all the email knowledge. Add a dash of perspective from other influencers, marketers, and experts and you have yourself a delicious email cocktail. Yum. That’s exactly what we’re doing in 250ok’s…

Consent is only one of several lawful bases for data processing available under the EU General Data Protection Regulation. The others — fulfilling a contract and legitimate interest being the most popular — are often preferred to consent because consent can be withdrawn by the data subject at any time. Nonetheless, sometimes consent is the most appropriate — or…

Following Marriott’s data breach, FTC regulations required the hotel chain to reach out to its entire email list of customers, informing them of a potential leak of their personal information. Outside the obvious negative impact (loss of customers and brand trust), a breach also results in significant marketing expenses (the company must rebuild…

Today’s economy and society are growing increasingly digital and connected.  An organization can promote itself to thousands of contacts with a simple click. While it is technically possible to collect thousands and thousands of addresses for marketing purposes or to buy a list from a third party, doing so blindly…

File No.: 9094-2018-00502 Date of undertaking (signed by all the parties): 28 September 2018 Under section 21 of the Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television…

SO YOUR THINK YOUR ORGANIZATION IS CASL COMPLIANT?  It’s been 4 and a half years since CASL came into force, causing businesses to convert our existing lists into CASL compliant lists. Even today, many Canadian organizations are not even close to CASL compliance. I will explain. The law came into…

As stated by CRTC: “Canada’s new anti-spam law was passed in December 2010 and, following a Governor in Council order, it entered into force on July 1, 2014. The law will help to protect Canadians while ensuring that businesses can continue to compete in the global marketplace. On January 15, 2015, sections…

A new year is upon us! For marketers who are focused on marketing and customer communications, assessing performance for the past year and benchmarking your measurable results will help you to determine your goals for the coming year. Are you communicating enough with your customers? Are you communicating too much?…