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On Tuesday August 21st I was invited to talk with the host of Indianapolis WishTV News at 11, Phil Sanchez about phishing emails and some common scam emails that people frequently receive.  See the segment here: * Video and Images courtesy of WishTV Some tips and notes to consider when you’re faced with an…

Much-lauded privacy laws risk being undermined as compliance is outsourced to tech vendors and “toothless trainings, audits and paper trails” are confused for genuine protections, a New York Law School professor has said. In a paper in the Washington Law Review, published online last week, Ari Ezra Waldman argued that recently…

Designing for trust has become a popular topic. In fact, many organisations are beginning to pay more attention and dollars to the importance of customer trust. They recognise the relationship between customer trust and customer access is strengthening. Yet, as we called out in our 2017 playbook, trust is a variable outcome. It’s…

TORONTO, Sept. 20, 2018 /CNW/ – New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab™, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than half (53 per cent) of senior-level marketers in Canada have not changed or evolved…

As organizations continue to collect large quantities of data, including personal information about individuals, many are asking whether privacy is becoming a competition issue. International regulators are increasingly looking at the intersection between privacy and competition law, especially given that digital competition operates differently from bricks-and-mortar retail stores. This brownbag…

While customer acquisition is crucial for any brand to stay competitive, it’s the quality of those customers that matters most. To get ahead, brands have to pivot from getting “addicted to the volume of leads” to focusing on maximizing customer lifetime value (CLV). Maximizing CLV allows brands to acquire and engage with…

Everyone is overworked and unhappy. Digital platforms have sucked the last of our attention and sanity. If you read the headlines in 2018, you’d have every reason to feel pessimistic about the future. But the design experts we talked to–from companies such as Microsoft, Google, Ideo, and Forrester–offer a glimmer of hope.…

IT’S NO SECRET that companies like Facebook and Google scoop up personal information to serve users ads. But if anything became clear this year, it’s that consumers have a lot more to learn about what happens to their data online—how it’s gathered, who gets to look at it, and what it’s worth. American corporations…

Technology is evolving at an exponential pace and undoubtedly a year from now the landscape will look different than it does today. Here are what tech insiders see coming around the bend. 1. There’s a high probability we’re headed for recession“We’ve been putting the economy on performance-enhancing drugs in the form of cheap debt for…

The following is an open letter from The Privacy Commissioner of Canada to Minister Bains, the Minister of Innovation, Science and Economic Development, regarding the state of privacy and data protection here in Canada. With GDPR setting new standards and the US stirring with some radical laws of their own,…