Leadership

If you caught my LinkedIn post, you know I’ve got some serious beef with the current ad agency model. I mean, let’s call a spade a spade—it’s broken. Outdated. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up. We’re talking over 800,000 impressions, 5,000 reactions and…

BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and are a partner of ICCP and other International Organizations.  Significant pace of technology changes had already created skills gaps, that is now combined with serious challenges caused by COVID 19.  Our view is that…

The University of Victoria’s Gustavson School of Business has issued its annual listing of the country’s most-trusted brands. Over the last few years, the list has been dominated by retailers and membership-based organizations. This week, after having conducted initial research in January and February – shortly before the COVID-19 pandemic hit Canada – the…

Hi God, Thanks so much for the latest round of work. Really coming together. Few points of feedback: 1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we can do here. Thoughts?…

Recently, I spoke with a CEO who runs a mid-size company.  He was telling me his tale of frustration at needing more marketing mojo, but not having enough work to warrant a full-time person. His solution? Engage a fractional CMO (aka a part time CMO) on a consulting basis to get the job done.  It’s a typical situation in today’s competitive…

The CMA is taking steps to support our marketing colleagues who are facing difficult times during the pandemic. For any marketer who has been laid off by a CMA member organization as a result of the pandemic, we are providing complimentary member benefits until September 30, including: Member rates for all…

Patrizia Savarese/Getty Images At best, mergers and acquisitions (M&A’s) have a 50/50 chance of reaching their intended results. Study after study puts the failure rate closer to 70-90%. Why is the failure rate so high? Repeatedly, research cites the human factor as the leading reason why mergers and acquisitions fail. Part of the issue is how organizations…

Nancy started her day feeling prepared to brief her executive team on a high-stakes project she had been working on for the past two months. She had rehearsed her slide deck repeatedly, to the point where she had every level of content practically memorized. She arrived at the meeting early…