Marketing Strategy

Every generation approaches the workplace differently. While talk over the last decade has largely focused on understanding the work habits and attitudes of Millennials, it’s already time for a new generation to enter the fold. Generation Z, the group born after the Millennials, is entering their early adult years and…

This article is an excerpt from the CustomerThink research report Customer Experience at a Crossroads: What Drives CX Success?, based on a study of 200+ CX initiatives in 2018. While industry experts generally agree that customer experiences include all interactions and the resulting customer perceptions[1], there is more confusion about what…

NEW YORK, NY (February 7, 2019) – Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations,…

Going to advertising conferences nowadays, I feel a bit like a man who has signed up to attend a poetry festival, only to find that most of the talks are about bookbinding. The discussion is scarcely about advertising at all – or not as David Ogilvy would have recognised it.…

Alas, I am old. I can remember glimpsing the initial efforts of MTV on American TV screens and then, a little later, on the sets back in the UK. And I can recall the videos that dominated those early years of the nascent music channel too. There was a lot…

The Direct Marketing Association of Canada is proud to announce that World Vision, a Canadian aid and development agency, will adopt its Certified Digital-first Marketerdesignation program. World Vision will start offering the program to its employees later this month.  “Canadians have long been putting digital first in the way they shop, bank, consume content…

The term ‘performance marketing’ has become ubiquitous in online advertising and very focused on lower funnel marketing tactics. It is true that these marketing channels use the principals of performance marketing most often. And over the years the association of the term ‘Performance Marketing’ has been reinforced to mean digital…

The RMA Certified Digital-First Marketer Program is designed for Brand or Agency team members who need to create a result for your clients but may lack some of the formal strategy training and most certainly do not know how traditional and digital marketing fits together. “Our digital capabilities had evolved piece meal…

Although the principles remain the same, the practice of distribution has changed dramatically in the past 100 years, and even more so since the advent of the ‘Internet of Things’. A seismic shift has been the introduction of affiliate partners and programs in the strategy of distribution channel marketing and channel sales…

TORONTO, Sept. 20, 2018 /CNW/ – New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab™, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than half (53 per cent) of senior-level marketers in Canada have not changed or evolved…