Marketing Strategy

TORONTO, June 18, 2020 /PRNewswire/ – Aimia Inc. (TSX: AIM) (“Aimia” or the “Company”) announced that the Quebec Superior Court (Civil Division) in the District of Montreal (the “Court”) today issued a decision in favour of Aimia dismissing the application for injunctive relief filed by Air Canada and Aeroplan Inc. which was disclosed by…

If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing career, this report is for you. Marketing is an immense, growing, and well-paid field, and is one of the few where credentials and alma mater mean…

As marketers, we are navigating a new world. What marketing trends we should be watching closely? The last six months has seen economic and social upheaval. We have witnessed economies around the world close and cities under quarantine. In some cases, businesses even ground to a halt.   As a result,…

In my last post we talked about what Trust is, why it’s more important than CSAT or NPS, and how it can easily be measured and tracked in real-time in all customer communications (surveys, emails, chat, transcribed phone calls etc.) Today I’d like to share 5 ways to build Customer Trust during…

It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans…

BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and are a partner of ICCP and other International Organizations.  Significant pace of technology changes had already created skills gaps, that is now combined with serious challenges caused by COVID 19.  Our view is that…

You remember 2008, of course? Leona Lewis was everywhere with Bleeding Love. The Spanish started dominating football with a string of victories that saw them lift the Euro 2008 trophy. And as we entered the end of the Bush administration, the global financial crash (GFC) smashed apart the world economy…

BizTech Professionals’ Association of Canada (BTPAC) – www.btpac.org, is federal “non-Profit” a training and certification Organization, and are a partner of ICCP and other International Organizations.  Significant pace of technology changes had already created skills gaps, that is now combined with serious challenges caused by COVID 19.  Our view is that…

I recently connected with Claire Atkin, who co-writes BRANDED with Nandini Jammi. Each week, they offer smart, down-to-earth brand safety advice for marketers.  I knew the ad publishers in our Ad.Product community would find their perspectives equally helpful, as we’re all aligned in creating user-first ad experiences that boost engagement and revenue.…

‘If you always read the same things as everyone else in your industry, you’ll only ever have the same thoughts.’ The usual suspects (Ritson, Sharp, Binet & Field etc) are brilliant marketing minds who have taught us all a lot. But these are the texts any good marketer worth their…