Marketing Strategy
How To Deliver a Consistent Customer Experience
Jacada discuss how customer service automation can help you deliver a consistent customer experience. Corporate America has been steadily shifting toward remote work models in recent years, but the Coronavirus crisis has sped things up considerably. With millions of Americans unable to get to the office, telecommuting isn’t just popular…
Read More »What board members say about the CMO—off the record
Some straight talk about the CMO We’ve seen all the dire predictions. The role of chief marketing officer is facing existential threat. The average tenure for a CMO slipped to 43 months last year, according to executive search firm Spencer Stuart, which has tracked CMO tenure for years. Some companies have…
Read More »Best Practices for Marketing During and After COVID-19
A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with…
Read More »The CMA extends free career development platform to all marketing professionals
Toronto, ON – May 12, 2020 – The Canadian Marketing Association (CMA) today released a cutting-edge version of CMA NXT, and extended it beyond students and young professionals. This innovation will help all marketers navigate the next steps in their careers. “COVID-19 changed our plans. We have broadened the platform to support…
Read More »Aimia Loyalty Solutions and Kognitiv Corporation Merge to Form a Visionary Leader in Loyalty
(All figures referenced in Canadian dollars, except where noted) Merger forms a technology-forward loyalty solutions leader well positioned to redefine the loyalty industry Transaction expected to create a company with significant global scale, provide strong business synergies, and enhance path to profitability for the combined business New entity combines Aimia…
Read More »Experts Share Marketing And Communications Dos And Don’ts During the Pandemic
Companies in nearly every segment of the economy are staring down a different reality from what they faced even a month ago. The emotional landscape has shifted as well, with customers fearful for both their incomes and their health. One discipline that has needed to regroup overnight is marketing and communications. To…
Read More »Top Brand Identity Designs for Distinctive Marketing
Brand identity design connects you to your audience and is the most reliable and effective way to distinguish your organization from amongst your competition. It’s why you can see the famous “swoosh” symbol and immediately know that the brand being represented is Nike. But it’s not simply the visual representation…
Read More »Tips for Business Owners – How to Get Best Out of a Design Firm
It doesn’t matter what industry your business operates in; your brand designs are a representation of your company’s values, messages, products and services, target audience, and people. In fact, 80% of people believe color is a major factor in brand recognition, and that’s just the tip of the design iceberg. Design is…
Read More »The Deceptive Marketing Practices Digest – Volume 5
In this edition of the Deceptive Marketing Practices Digest, we look at three marketing issues that resonate with consumers of the online marketplace: the collection of consumer data in exchange for “free” online products and services; unsubstantiated weight loss claims; and the marketing practice of “drip pricing” in the car rental…
Read More »YOU’RE MEASURING CX…BUT WHAT ARE YOU DOING ABOUT IT?
Measuring Customer Experience is important, right? We need to know how customers feel about their interactions with us. We can’t improve what we don’t measure. But what are we doing with the data we gather? And is gathering, analyzing and reporting on that data truly improving the customer experience? I…
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