Mobile Marketing

From a business perspective we operate in a highly competitive environment where we strategize, theorize and forecast the best methods to convince clients to purchase our products and services while thwarting numerous competitors who themselves are also competing for these same dollars. This highly competitive circumstance must be viewed as…

In 2019 Deloitte’s Global Mobile Consumer Survey polled more than 44,000 adults in 28 countries about their mobile habits, devices, and preferences. Just over 2,000 Canadians across the country were part of this year’s global survey, and we’ve noted the top five trends that stand out for Canadian consumers. These…

Editor’s note: It seems the view that in the EU most direct marketing can be accomplished on a Legitimate Interest lawful basis may not be as cut and dried as some thought. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its…

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofencing can better…

Mobile apps make the world go round today. Given how often we make use of one of the many apps on our phones and tablets to shop, read, play, listen to music, communicate, order food, book travel tickets, find answers to questions, and a lot else, it can be difficult…

Mobile advertisements begin triggering reactions in less than a second, new research suggests, leading some brands to re-examine their creative strategies as well as the industry’s emphasis on longer exposures. Consumers took 400 milliseconds to see and react emotionally to 67% of mobile ads tested in a study by neuroscience…

Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018. A recent PubMatic and Forrester Consulting survey of decision-makers at brands and agencies…

A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps, has been uncovered by Oracle. The scheme, “DrainerBot,” involved serving ads that were invisible to users, but that burned through their data allotments and depleted their batteries. The affected apps — including popular ones like “Perfect365” and “Draw Clash…

Sure, 5G has the potential launch technologies straight out of a science fiction novel. But with the new network projected to roll out in various countries this year, what will it do for the everyday person? 5G is the next generation of mobile internet connectivity—or, more simply, the better version…