Social Media Marketing

Photo credit: Getty Images Americans are pretty on board with breaking up Big Tech, especially if it means companies such as Amazon and Google stop showing them search results they make money off of first. Nearly two-thirds of Americans would support breaking up tech firms by undoing recent mergers, such as Facebook’s acquisition of Instagram,…

We are living in the age of social media. Indeed, it could be argued that sites such as Facebook and Instagram are more influential on the cultural zeitgeist now than even the world’s most respected news stations and platforms. Instead of fighting against the tide, however, small businesses should be taking advantage…

Twitter announced Wednesday that it would be banishing third-party data providers from the ad platform, pushing advertisers to buy their own consumer information outside its walls if they want it for targeting ads. On Wednesday, Twitter said it would stop integrating with third-party data providers, like Acxiom, Oracle Data Cloud, Epsilon…

Engagement rates are the currency of the social media marketing industry in 2019. Sure, vanity metrics like followers, likes, and impressions count for something. But engagement formulas put these metrics into a more reliable perspective. That’s why engagement metrics are often used as selling points in social influencer media kits, or to gauge a…

Using hashtags has always been key in expanding your Instagram following. (You know, after creating aesthetically pleasing content of course.) Although you may think you’re doing the best you can with the hashtags you’re using, you may not actually know how to use hashtags on Instagram most strategically. And by…

Social media images are consistently changing as platforms like Facebook, Twitter and LinkedIn update their look and feel. Since there isn’t a one-size-fits-all approach to social media changes, you should consider all the different image dimensions, rules, and recommendations for your social media posts. We’ve got you covered with all…

CTV News has learned Hootsuite, the Vancouver-based social media management company, has laid off more than 100 employees or roughly 10 per cent of its workforce. In a statement, the company would not specify exactly how many people were let go but did say “Today Hootsuite communicated organizational changes in…

Data pricacy is a hot issue, especially with the new European GDPR affecting the entire world. (See: GDPR is not a compliance but a marketing issue. Companies like hotjar who track your mouse movements on websites are already in hot water. But the real question is what the behemoth of social…

Were you on top of all the latest social media platform updates and news stories in March? As always, social media is constantly changing, with new ad tools coming in, new features being rolled out and new options to connect with your audience. If you’re not paying attention (i.e. subscribed to…

Since the late 2000s, the mental health of teens and young adults in the U.S. has declined dramatically. That’s the broad conclusion of a new study published in the Journal of Abnormal Psychology. Between 2009 and 2017, rates of depression among kids ages 14 to 17 increased by more than 60%, the…