Social Media Marketing

As companies continue to compete for screentime, the number of hours each day that users spend consuming media has finally plateaued. According to Nielsen’s Q3 2018 Total Audience Report, U.S. adults spent an average of 10 hours and 30 minutes per day connected to media, about the same amount as…

A recent survey of CEOs is a stark reminder of how far our economy still needs to go before social impact is seen as a key business driver. According to the survey, while American business leaders feel more pressure than ever to speak out on social issues, they still would rather not.…

We forecast that social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019. It will then account for 30.4% of total video ad spending. We also estimate that overall video ad spending will increase 62.1% between 2019 and 2023. Facebook and YouTube are…

Social commerce only drives a fraction of ecommerce sales, but it’s picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe. “Social commerce is gaining momentum as platforms like Instagram and…

We forecast that social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019. It will then account for 30.4% of total video ad spending. We also estimate that overall video ad spending will increase 62.1% between 2019 and 2023. Facebook and YouTube are…

There are now over 500 million professionals on LinkedIn and that number is growing every year. It is now more important than ever to have a LinkedIn profile because it represents your personal brand, helps you stand out as a thought leader and can capture the attention of potential customers. What makes…

If you want to master the art of using hashtags on social media you’ve come to the right place. Hashtags are, of course, a great way to: Build your company’s brand Boost a marketing campaign Keep in touch with your audience And knowing how to use hashtags is crucial for…

Facebook has denied that it threatened to withdraw an investment in a data centre in Canada if it did not receive the legal reassurances it wanted. “This is not a threat,” the company told Business Insider. COO Sheryl Sandberg told the European Union and Canada that if they pursued legal…

Your target audience uses social media on a daily basis. Everyone does. Sites like Facebook, Instagram, LinkedIn, and Pinterest provide aspiring businesses with an opportunity to convert new leads and retain relationships with existing customers on their own terrain. The only thing you need is a good engagement strategy. Here’s how to use social media…

Are you social online? Do you run out of ideas for what to post? Whether you’re on social media to stay connected with friends, managing a social media marketing campaign, or maybe you are reluctant to participate, Andrew Jenkins provides valuable insights about how to navigate the world of online social…