The Dialogue Age of Marketing: Putting Our Customer first.
The Direct Marketing Association of Canada is proud to announce that World Vision, a Canadian aid and development agency, will adopt its Certified Digital-first Marketerdesignation program. World Vision will start offering the program to its employees later this month.
“Canadians have long been putting digital first in the way they shop, bank, consume content and even find causes,” said Chantal Tomlinson, VP of Technology and Innovation at World Vision. “Our employees have also embraced digital in their personal and professional lives, so we’re delighted to complement their on-the-job training with DMAC’s online Certified Digital-First Marketer program.”
“The Certified Digital-First Marketer training program is not about the latest tactics or digital tools,” says Derek Lackey, President of DMAC. “Rather, it’s an accessible, online program that instills the right fundamental approach, the right strategy and the right methods to truly enable customer-centric actions that drive meaningful outcomes like engagement. We needed the last 20 years of working with digital to inform us, to show us how to optimize this unique, two-way, dialogue-based medium called digital marketing. We’re very pleased to support World Vision as their employees learn even more about digital marketing to support their customer-first outcomes.”
DMAC’s Certified Digital-First Marketer designation is a professional training program for marketers consisting of five online training courses designed to help organizations master marketing in today’s consumer-centric, digital-first brand era.
“Many individuals have been certified but the magic happens when we see teams use this thinking to explode their digital results,” says Lackey. “ We have seen teams create some impressive outcomes using the CDM program including Sun Life’s Agile Marketing team and one specific agency who tripled their size in a single year.”
Contact: Derek Lackey, President
Direct Marketing Association of Canada
derek.lackey@directmac.org
416 524 7844
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