The importance of email marketing in 2020 and why you should care
Digital marketing strategies are used by just about every brand. But many strategists want to know how to squeeze the most from their digital marketing budget and deliver the highest return.
Over 56% of the global population has internet access—and just about everyone has an active email address. So the importance of email marketing (and digital marketing overall) is higher than ever.
If you’re a digital marketer, maybe you’re wondering how can you use email to reach your audience with relevant content at the right time. Or maybe you want to know how you can incorporate email into your digital marketing strategy to best complement other channels. Maybe you’re curious about what remarkable email marketing looks like in 2020.
We’ll go over all this and more to help you understand the value of email marketing in 2020 and which tools you have at your disposal to make it work for you.
Everyone uses email
By 2022, Radicati estimates that 4.25 billion email users will maintain 1.86 email accounts on average. As of 2019, 4.33 billion people have internet access worldwide and 3.93 billion use email.
It’s common for people—especially young people—to have two or more active email addresses. Many use one email for personal things (like social media and bills), one for mailing lists and brand promotions, and another for work or business.
An email address is required to do many things online, like signing up for Facebook or online banking, so just about everyone with internet access has a valid email address.
Email is relatively easy to design and implement
Want to create eye-catching custom emails on a small business budget? When you sign up with a reputable email service provider like Emma, you’re able to do just that.
For small businesses, this is huge because you can create amazing email marketing campaigns on the same level as big-box brands with no knowledge of coding.
Here’s how Emma’s drag-and-drop builder works.
Source: Emma
Once you finish your newsletter, announcement, or promotion design, you can save your templates to quickly throw together campaigns on the fly.
The importance of email marketing for tying all other strategies together
Email is one of the best ways to promote all your other marketing strategies because it gives you a direct line of communication with your audience.
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