Home MarTech The relevance of Intelligent Automation within Sales & Marketing!
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The relevance of Intelligent Automation within Sales & Marketing!

According to Instapage.com, “Automation is proven to boost sales productivity by 14.5% and reduce marketing overheads by 12.2%”. This is proof that sales automation has become increasingly relevant in today’s business world. In fact, it may surprise you to know that 58% of marketers resort to sales automation for up-selling!

What exactly is sales automation? 

In simple terms, sales automation involves the elimination of tedious and time-consuming processes to boost sales, increase productivity, and increase revenue generation.

Why sales automation is increasingly important

To be frank, sales automation is not so much a desirable thing to do. It is clear, that such initiatives bring certain challenges along the way. However, this does not undermine the fact that it is without doubts a very crucial factor in achieving success in any sales organization.

Typically, people used to believe that sales automation would be beneficial only in the future. On the contrary, sales automation is being deployed in today’s competitive market to primarily reduce cost, while also increasing revenue while even improving the overall customer satisfaction.

Some statistics for sales automation even showcase that B2B marketers have increased their sales pipeline contribution by an average of 10% with sales automation.

Sales automation use cases

Below are some relevant use cases to demonstrate the quintessence of sales automation.

Intelligent sales bots

  • Email content curation: typically, a lot of businesses exhaust hours trying to compose personalized email to all their customers. But with the advent of additional intelligence in sales automation, smart algorithms can process a subscriber’s email browsing data to develop highly personalized emails based on how the individual interacts with your content. This is consequently helping to save time and maximizes sales productivity.
  • Enhanced customer experience:…

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