Online Shopping Statistics from the UK for a Profitable 2021

When the UK e-commerce market was just emerging in 2000, it was worth a paltry £1.8 billion and accounted for only 1% of the country’s total retail sales. However, nowadays, it’s the most advanced in Europe and valued at a dizzying £688.4 billion. How’s that for a glow-up?

To give you a better idea of how it’s developed so much so quickly and how much more it’ll grow in the future, we’ve compiled some of the most relevant and insightful e-commerce and online shopping statistics from the UK. These facts and figures will highlight the importance of online commerce for you and help you build your business the right way.

Let’s check them out!

Ten Essential E-Commerce Statistics For Consumers and Marketers 

• 87% of UK consumers make purchases online.
• Brits are set to spend £132.43 billion on online retail shopping in 2021.
• Internet retail sales increased by 72.7% in 2020. 
• Amazon.co.uk is the biggest online retailer in the UK.
• Smartphones are the most popular device for mobile shopping.
• Mcommerce in the UK is estimated to grow at an annual rate of 13.6%. 
• Digital wallets account for 32% of all online payments in the UK.
• 79.17% of internet shoppers abandon their carts. 
• UK shoppers continued to make purchases online even when shops reopened.
• Three-quarters of UK consumers want the “click and collect” option. 

E-commerce Sales Statistics

1. 87% of UK consumers make purchases online.

(Statista)

The online purchase penetration rate in the UK has been growing exponentially over the past decade, rising from 62% in 2010 to an impressive 87% in 2020. This growth, coupled with the continuing restrictions imposed on citizens and shops, will only contribute to the further expansion of eCommerce in the UK in the future.  

2. What percentage of UK sales are online?

(The Office for National Statistics) (Sendcloud)

In February 2021, internet sales made up 34.5% of total retail sales. Rising from 32.9% at the start of the pandemic to 31.3% at the end of the year, the online shopping trend is only going up. In fact, estimates put the share of eCommerce at one-third of all retail sales by 2024. 

3. The UK e-commerce market is the third biggest in the world. 

(Sendcloud) (Statista) 

Online sales in the UK increased by a staggering £15.2 billion between 2018 and 2019 alone. Further data and stats from Statista reveal:

• E-commerce sales in the UK reached £693 billion in 2019.
• In 2018, eCommerce sales were valued at £677.8 billion and accounted for 18.4% of total business turnover in the country. 
• In 2019, online shopping made up 7.94% of the country’s gross domestic product.

4. The revenue of…

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