SMS Marketing Effectiveness in 2021

Today, companies can use many more marketing strategies than before. This leads to difficulties in choosing a promotion method. Classic advertising methods (TV, flyers, etc.) require a lot of expenses.

Email and SMS marketing for small businesses remains the best method. Sending messages to users’ mobile devices ensures a high open rate, so that the target audience keeps abreast of events. You need to create a short and clear message with a call to action. To find the necessary tools for high-quality and long-term cooperation with the target audience, use the services of Massmailsoftware.

Effectiveness measurement of the chosen strategy

Almost everyone has a mobile phone now. This means that the use of SMS marketing will be the most effective. Users spend a lot of time reading news and other information from their mobile devices, and they unlock their phones several hundred (for some, thousands) times a day.

Usually, the open rate of notifications that appear on the mobile screen reaches 98%. Users won’t miss a new message and will pay attention to it within a few minutes. Communication via SMS is especially popular among the youth. If your company’s target audience is under 30, this strategy will show incredible results. 

Short messages increase the customers’ loyalty to the brand. It is difficult to send each notification manually, so it’s recommended to use the sms bulk sender to notify a large number of users simultaneously. To understand how effective automated SMS marketing is, review the following metrics.

Conversion rate

The company receives replies to its messages in 45% of cases, and this is one of the benefits of SMS marketing. Users answer emails much less often (about 8%). The number of clicks on links suggested in messages increases. More and more customers take targeted actions after they receive a promotional message on their phone.

It’s very important to measure conversion rates. You will find out which of the marketing strategies is more effective, and how your customers get to the site. To do this, you can use special tools (the easiest one is Google Analytics). 

Combination of communication channels

You don’t have to use only SMS marketing to interact with your target audience. Combining this method with email marketing will increase customers’ loyalty. To improve the perception of SMS notifications, you can use:

• shortened hyperlinks;
• personalization;
• abbreviations and slang (if applicable).

To increase the open rate of messages, it’s enough to send an SMS notification reminding to check the inbox and read new notifications. Don’t forget that the number of characters in messages is limited, so you need to try to convey information to customers as briefly as possible.

Directly to the mobile screenIn case with the email marketing, a message may end up in a spam folder, so the client will never read it. With messages, everything is much simpler — it is enough to briefly outline the basic information for a user to study it as quickly as possible. The opening time reaches 1.5 minutes; it is enough to take a short break from everyday business and unlock your phone. You will notice how much the CTR and the number of sales will increase when you start using SMS for marketing.