- The North Face has become the first major brand to boycott Facebook on the heels of mounting pressure from civil-rights organizations over content moderation and hate speech.
- The company said Friday it would stop buying Facebook ads in the US, in solidarity with civil-rights groups like the NAACP, the Anti-Defamation League, and Sleeping Giants, effective June 19.
- In a follow-up statement, North Face also said they would be halting paid advertisements on Instagram — which is owned by Facebook.
- Facebook has been under fire over its content-moderation policies, particularly its handling of President Donald Trump’s posts in the aftermath of George Floyd’s killing.
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The North Face has become the first major brand to boycott Facebook on the heels of mounting pressure from civil-rights organizations over the platform’s content-moderation policies and handling of hate speech in the aftermath of George Floyd’s death.
In a tweet saying “We’re in. We’re Out” the clothing company announced Friday it would stop buying Facebook ads in the US in solidarity with organizations including the NAACP, the Anti-Defamation League, and Sleeping Giants.
In a follow-up statement to Business Insider, the company said it would also halt paid advertisements on Instagram, which is owned by Facebook.
“We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit,” Steve Lesnard, The North Face’s global VP of marketing, said in a statement.
A company spokesman said it was halting all US paid advertising with Facebook, effective June 19, until stricter policies are in place to stop racist, violent, and hateful content and misinformation from circulating on the platform. The North Face is not pulling ads from Facebook-owned Instagram, CNN reported.
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