Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience.
Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.Even if you believe your product isn’t “cool” enough to become a fancy, interesting explainer video, there’s probably someone out there with a problem that can be solved by what you have to offer.
Sometimes a quick, easy, explanation is just what someone needs to help clearly understand how your product solves a problem.
HubSpot Research recently found that video is the most preferred form of content and that people enjoy entertaining and informative video content most.
Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn’t have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover.
Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.
Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy.