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AI - Articles - May 14, 2019

Everything a marketer needs to know about machine learning

As consumer expectations grow for more personalized, relevant, and assistive experiences, machine learning is becoming an invaluable tool to help meet those demands. It’s helping marketers create smarter customer segmentations, deliver more relevant creative campaigns, and measure performance more effectively. In fact, 85% of executives believe AI will allow their companies to obtain or sustain a competitive advantage.1

We created this guide to help you optimize your machine learning marketing efforts — whether you’re just starting out or you want to discover more benefits of machine learning.

How machine learning works for you

A quick machine learning guide for marketers

At its core, machine learning is a way to quickly label and analyze huge data sets. People can do this on their own, but a machine helps do it faster and on an infinitely larger scale. In fact, 66% of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.2

But machines can’t learn on their own — they need the help of a human. Dive in to the interactive machine learning quiz below for a machine learning 101…

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