Articles

In today’s digital age, marketers have become entranced by the allure of lead generation. Metrics, data, and conversion rates dominate the landscape, pushing us to see customers as mere numbers in a funnel. But marketing’s true essence lies far beyond this narrow focus. It’s time to rethink our dependence on…

After two-plus years of astronomical growth, what are the 2023 e-commerce trends that online retailers can expect? While shoppers are returning to brick and mortar, their e-commerce habits are set. Experts predict worldwide retail e-commerce sales will soar from about 5 trillion US dollars to just over 8 trillion dollars by 2026.…

Searching for the best site to buy Instagram Views? Look no further! We’ve taken our time to test and compile the most reliable Instagram engagement-boosting websites on the internet. Also, we’ve included a bonus section for those who may want to grow their Instagram views themselves. Top 9 Best Sites…

Alistair Rennie and Jonny Protheroe work on Google’s consumer insights team, which means they spend a large part of their day exploring changes in consumer behavior. Here they share their latest research on the buyer decision process. The way people make decisions is messy — and it’s only getting messier.…

You’ve just finished wrapping an online advertising campaign with the goals of creating awareness amongst your target market and generating new leads. Once you have the data, however, what should you look for to determine whether or not the campaign was a success? While it’s important to look at conversion…

You don’t have enough time (who does!), and you are practically running out of ideas on what content to create and share. What to do when you are feeling stuck with a blank social media content planner staring at you???!!! Repurpose content that YOU already have.  Repurposing content you already…

DALLAS (PRWEB) JULY 02, 2020 Kickbox, the market leader in email verification, today announced the introduction of a comprehensive Email Deliverability Suite equipped to easily identify, prevent, and solve inbox placement issues. The Kickbox Deliverability Suite has been built from the ground up to meet the needs of small to large organizations in…

Lululemon’s acquisition of Mirror checks all four boxes of what makes for great omnichannel retailing.  “Memorable, shareable, repeatable, and addictive” — these were the words former Sephora executive Mary Beth Laughton used on stage at Shoptalk 2017 to describe great omnichannel retail experiences. At the time of her speech, Calvin McDonald was…

One, if she has a great communications strategy.  Two weeks ago the global marketing profession, fronted by its lead singer and ‘CMO’ Marc Pritchard at P&G, presented its marketing strategy and 2020 tactics for ‘selling the lightbulb’ to corporate leadership and markets that marketing does drive growth.  Actually, $500bn of growth…

Do you want to increase your online sales? Are you looking for new channels to build brand awareness and grow your business? To what extent are you familiar with social media marketing via different features and applications? In this article, we’re going to describe important aspects of a fantastic social…