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Complying with the Canadian Anti-Spam Law (CASL) is a tricky business. On July 1, 2014, Canada enacted the CASL to curb rampant electronic and SMS spamming. It established five types of consent a consumer must provide before receiving an advertisement: Personal relationship Express consent Implied consent for businesses Implied consent…

Last Updated: January 28, 2020 Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual…

“You don’t want a huge list. You want an engaged list. The gold isn’t in the list anymore, it’s in the engagement.” – Scott Stratten Marketers are facing a lot of challenges when it comes to providing a great experience for their subscribers. However, email engagement is considered to be one…

In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who might have begun creating content and posting regularly on your blog. Soon enough, you may begin noticing a few changes.…

Josh O’Farrell of Spearline shares some of the biggest struggles that industry professionals face in day-to-day contact centre life. The role of a contact centre agent is varied and, at times, difficult. They are expected to answer calls and emails, deal with customer queries, provide product and service information, set…

In this edition of the Deceptive Marketing Practices Digest, we look at three marketing issues that resonate with consumers of the online marketplace: the collection of consumer data in exchange for “free” online products and services; unsubstantiated weight loss claims; and the marketing practice of “drip pricing” in the car rental…

As technology rapidly develops, the number of security and privacy concerns will only continue to grow. In this episode, we look at how companies can build cybersecurity into their business strategies—instead of scrambling to respond when a breach happens. Even with danger lurking around the corner, today’s guest, cybersecurity expert…

Just when you thought it was safe to go back in the [email] water… Phishing gets serious. Of course, you should never let your guard down on phishing and spoofing, but there’s a bigger shark in the water now; one that impersonates important people within an organization. This new type…

Pete Buttigieg is leading at 63%. Andrew Yang came in second at 46%. And Elizabeth Warren looks like she’s in trouble with 0%. These aren’t poll numbers for the US 2020 Democratic presidential contest. Instead, they reflect which candidates were able to consistently land in Gmail’s primary inbox in a…

Patrizia Savarese/Getty Images At best, mergers and acquisitions (M&A’s) have a 50/50 chance of reaching their intended results. Study after study puts the failure rate closer to 70-90%. Why is the failure rate so high? Repeatedly, research cites the human factor as the leading reason why mergers and acquisitions fail. Part of the issue is how organizations…