Articles

Anyone who’s ever shopped online knows that brands tend to retarget consumers with ads after they’ve searched or shopped for something. It’s a practice called behavioral targeting. But privacy laws and browser restrictions are promising to limit it. Europe’s GDPR privacy law, new privacy laws emerging in the US, and stricter…

A federal judge in Atlanta has given final approval to a settlement that resolves a class action lawsuit against credit bureau Equifax, which in 2017 suffered one of the largest data breaches in history. The final approval order The deal is essentially the same as the final version of a…

In August, we announced a new initiative (known as Privacy Sandbox) to develop a set of open standards to fundamentally enhance privacy on the web. Our goal for this open source initiative is to make the web more private and secure for users, while also supporting publishers. Today, we’d like to give…

This post was originally published on Fonolo’s blog as “Contact Center Trends in 2020”. Everything from the way we shop to how we listen to music has changed in the last two decades. This includes our experience as customers. Modern consumers are no longer willing to accept poor customer service. In…

How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via…

Privacy experts speak at CES 2020. From left: Moderator Rajeev Chand, Partner and Head of Research at Wing Venture Capital; Erin Egan, VP Public Policy and Chief Privacy Officer for Policy at Facebook; Jane Horvath, Senior Director, Global Privacy at Apple; Susan Shook, Global Privacy Officer at The Procter &…

When the holidays have finally come around and it’s time to tackle your shopping list, it’s normal to browse multiple websites and products looking for the perfect pick. It’s just as common to see those same products popping up in targeted ads on your social media and web browsers long after…

In numerous conversations with CMOs, a common question I’m asked is: “Why aren’t more marketers invited to join boards?” In research I’ve been working on with a professor from TCU (Ryan Krause) and Columbia (Don Lehmann), we studied S&P1500 boards over a six-year period (that’s over 65,000 board member biographies)…

Email is a tad over 40 years old: back then no one probably imagined that even though it was meant to be a convenient and ubiquitous form of digital communication – it would also be used for anomalous activity like phish, spam, fraud etc. Judging the lonely and disenfranchised for…

Analytics is probably the most important tool a company has today to gain customer insights. This is why the Big Data space is set to reach over $273 Billion by 2023 and companies like Microsoft, Amazon and Google among so many others are so heavily invested in not only collecting data, but enabling data…