How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the customer experience, be it during, before, and after a sale.
Home Articles Email on Tap Episode 17, with Dan Rosenthal, Senior Director of Contact Strategy, Lands’ End