Articles

With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins take it in their stride, outside of the US we tend to forget Black Friday, then remember it, prepare for it, then get blacklisted on Cyber Monday, cause those in…

Data breaches at the world’s largest corporations are becoming a commonplace affair, but are investors on Wall Street really paying attention? A new study from UK-based pro-consumer website Comparitech looked at the recent stock market performance of 28 different companies that recently suffered a massive data breach of some kind…

Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks.  The most important element of all is the Email Address…

Facebook might be the most popular social networking platform, which focused more on contacting people you know. Twitter, has more focus on enabling individuals to contact each other even if they know each other or not. This is one feature that makes it an excellent tool for social interaction, but,…

By Colin Taylor (originally posted on the Taylor Reach Blog) We constantly hear about “best practices,” and these are held up as the shining examples of what the best organizations do. The desire for us to want our organization or contact center to be “the best” can be a heady goal…

If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said they would spend on search, social and additional headcount!  Modern marketers love data for so many reasons. Why?   Data helps optimize businesses from acquisition all the way through customer purchase and reengagement.   It helps…

A day after the premiere of Disney+, the subscription streaming service from Disney already has more than 10 million accounts signed up, the company announced Wednesday. All of the sign-ups logged by Disney have access to a seven-day free trial of Disney+, with some of these accounts taking advantage of…

On October 30, 2019 the Berlin Commissioner for Data Protection and Freedom of Information (Berliner Beauftragte für Datenschutz und Informationsfreiheit – Berlin DPA) issued a €14.5 million fine on a German real estate company, die Deutsche Wohnen SE (Deutsche Wohnen),  the highest German GDPR fine to date. The infraction related to the over…

Anyone can visit the Demandbase website, but not everyone who does sees what Nate Skinner sees. Most people initially encounter the image of a woman, lips pursed, holding a dart that’s aimed at an offscreen target. Orange and white lettering spells out the promise-command, “B2B marketers, identify, win and grow your…

Branex is back with yet another special guest. The guest, we’re delighted to have today, has been in the industry for nearly two decades and has practically experienced the paradigm shift of digital marketing. She has been dubbed as one of the top voices for Marketing & Social Media on…