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Another day, another big data breach. This time, the breach hit education software company Pearson, exposing data on at least 100,000 students across more than 13,000 schools and universities.  According to the Wall Street Journal, the November 2018 breach exposed information like students’ names, dates of birth, and email addresses. The company…

For most small businesses, the key focal point of any content marketing strategy has traditionally been written content – whether it’s blog content, whitepapers or case studies. The problem, however, is that big social media companies like Facebook are now putting increasing pressure on businesses to emphasize video and de-emphasize…

I want to share with you an interview question that someone asked me a long time ago, one that’s stuck with me ever since. It’s an excellent way to test how someone thinks about marketing. It goes something like this… “I have a website that I just launched, so it…

I’ve been selling for over 30 years, and it’s been a blast. I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating.…

As demonstrated by the €183 million fine facing British Airlines, data privacy issues and corresponding regulations are some of the greatest challenges that companies face today. While companies affected by the GDPR have felt the initial wave of fines, requirements, and standards, privacy is now an international issue.- Advertisement – The…

Email marketing is a critical part of any content marketing plan. Social networks like Facebook and Instagram are great, but they will hammer you with their algorithm and make it a challenge just to have your content appear to your own acquired audience. But when it comes to email marketing,…

The Office of the Privacy Commissioner of Canada (OPC) has opened an investigation into a data breach at Capital One after receiving complaints from Canadian customers. Capital One contacted our office about a breach that affected six million Canadians whose personal information — including, in some cases, Social Insurance Numbers…

One of the world’s best poker players doesn’t have a poker face. In fact, it doesn’t have any face at all. Pluribus, an AI program, has demonstrated it can beat human pros in six-player, no-limit Texas Hold ‘Em, the most popular variant of online poker, according to its creators, researchers…

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving…

I recently moderated a panel as part of DMAC’s Think & Disrupt Digital Marketing series where I joined Ted Boyd, AAM chairman and CEO of Current International and Magnifi, and Phillip Crawley, AAM Canada’s Board Committee chairman and publisher and CEO of The Globe and Mail, to discuss new ways for marketers…