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IN THEIR PUBLIC statements, appearances before Congress, and so many recent op-eds, tech leaders like Mark Zuckerberg and Tim Cook have professed their commitment to privacy. But in their home state of California, the lobbying groups and trade associations that represent these same companies have quietly backed legislation that privacy experts say would severely…

CTV News has learned Hootsuite, the Vancouver-based social media management company, has laid off more than 100 employees or roughly 10 per cent of its workforce. In a statement, the company would not specify exactly how many people were let go but did say “Today Hootsuite communicated organizational changes in…

Running a business without adequate data security is a massive risk. Crippling data breaches are increasingly common and no business is immune. In 2018, Dubai’s fastest growing startup –Careem– was hit by a cyberattack affecting 14 million users. SMEs are especially vulnerable to attack. Without adequate information and network security you risk…

It has long been an article of faith among privacy watchers that Canada features better privacy protection than the United States. While the U.S. relies on binding enforcement of privacy policies alongside limited sector-specific rules for children and video rentals, Canada’s private sector privacy law (PIPEDA or the Personal Information…

This week, the home of the Whopper debuted a new line of Real Meals with the tagline that “No One Is Happy All the Time.” Which, of course, got the attention of media outlets, with many claiming the Real Meal campaign is an attempt to troll McDonald’s and Happy Meals.…

Exceptional retailing has always been based on the superb execution of the 6 P’s which drove traffic and profitable basket. Proposition – how you matter versus why you matter. Product – the right merchandise, merchandised right. Price – the perfect balance between margin and momentum. Place – location, location, location. Promotion – creative, convincing and…

Consider all the ways that governments are proposing to rein in Facebook. The gamut runs from regulatory fines to threats to dismantle the behemoth. Some of these measures are counter-productive. Some are poorly thought out. Some are necessary. All are insufficient. Regulators are trying to address Facebook as if it’s like…

AM’s Periodical Analyzer provides a wealth of information sourced from magazines’ publisher’s statement data. There are many different reports and options available to customize your analyses. Which report should you use to find the information you need? Let’s look at several scenarios. I’m looking at 10 publications, and I need…

Rather than seeing them as opposing digital disciplines or channels, digital marketers are combining email and content marketing strategies to optimize results. It makes good sense to integrate the two as they form a powerful synergy that can significantly improve results – after all who doesn’t want more and better quality leads, and a boost to both conversion rates and customer engagement?   Moreover, almost 9 in 10 of…

We’ve been eagerly awaiting the opportunity to write this post for a long time now, but finally, the moment is nigh. Matthew Vernhout, 250ok’s director of privacy and industry relations, has been named the 2019 Email Experience Council (eec) Email Marketer Thought Leader of the Year! via GIPHY This award is…