Articles

GATINEAU, QC, April 9, 2019 – An investigation into a global data breach has found that both Equifax Canada and its US-based parent company fell far short of their privacy obligations to Canadians. Privacy concerns included poor security safeguards; retaining information too long; inadequate consent procedures; a lack of accountability for Canadians’…

The California Consumer Privacy Act is a complex and wide-ranging set of regulations. We explain the key provisions and why you must start preparing now despite increasing calls for pre-emptive federal regulations. This summer, California enacted the California Consumer Privacy Act (CCPA), a privacy law unprecedented in the U.S. that…

Canadian advertisers are over-investing in flashy “long ball hitters” like search and social at the expense of reliable “get-on-base” media like TV, says a new study from Accenture Strategy. The new study, The Moneyball Moment for Marketing in Canada, likens it to the baseball model espoused by Oakland A’s GM Billy Beane (popularized…

Each year researchers at IBM list “5 in 5” – five ways in which technology will change the world in the next five years. This year, the overarching theme is on feeding the world by using technology to reduce hunger and waste. Within the next five years, the world’s population…

Were you on top of all the latest social media platform updates and news stories in March? As always, social media is constantly changing, with new ad tools coming in, new features being rolled out and new options to connect with your audience. If you’re not paying attention (i.e. subscribed to…

WASHINGTON — Momentum is gaining in Washington for a privacy law that could sharply rein in the ability of the largest technology companies to collect and distribute people’s personal data. A national law, the first of its kind in the U.S., could allow people to see or prohibit the use of…

We’ve made it to Article #5 and today what I want to share with you is my thoughts on making sure that you stay with the clients that you have. Plus a reminder of how you have to work hard to keep nurturing that relationship. My Mom and Dad passed…

It’s not just policymakers who are trying to figure out how to act on consumer sentiments toward data privacy. We all, overwhelmingly, want it — business and consumer. We are all seeking a U.S. federal privacy law to “repair” what may be broken in Europe (hey, the toaster needs fixing), and…

Despite early warning signs of a global economic slowdown, the possibility of a recession is not keeping most advertisers up at night. Ad spending will continue to rise across the globe, with digital driving most of the growth. That said, total media and digital ad spending growth rates will be…

A popular DNA-testing company seems to be targeting true crime fans with a new pitch to let them share their genetic information with law enforcement so cops can catch violent criminals. Two months ago, FamilyTreeDNA raised privacy concerns after BuzzFeed revealed the company had partnered with the FBI and given the agency…